Serena Williams Champions Investment in Women’s Sports: A Bold Move Towards Gender Parity

Serena Williams, the legendary tennis player turned investor, is making waves in the world of sports once again. In a recent interview with CNN Sports, she boldly expressed her interest in investing in women’s sports, stating that there is no risk involved as women’s sports are exciting and gaining more attention than ever.

Williams pointed to the record-breaking viewership of the NCAA women’s college basketball game between Iowa and South Carolina, which garnered 14.2 million views, surpassing male college basketball matches. She emphasized that investing in women’s sports is a safe bet, citing the rising interest and viewership numbers.

With 78% of her startups being led by women and people of color, and two percent of her venture capital going to women, Williams is committed to further investing in women’s sports. She even expressed interest in adding a WNBA team to her portfolio, highlighting the growing popularity of women’s basketball.

Not only is Williams paving the way for women in sports, but she is also setting an example for her own daughters. She revealed that her six-year-old daughter, Olympia, is a part owner of two of her ventures, Angel City FC and LAGC. Williams shared that she was raised to understand the importance of ownership from a young age, and she is passing on that knowledge to her children.

As a pioneer in women’s tennis and a strong advocate for gender parity in sports, Serena Williams’ support for funding women’s sports is crucial. Her dedication to investing in women’s sports not only highlights the untapped potential but also shines a spotlight on the growing appeal of women’s sports. Serena Williams is not just a champion on the court but also a champion for women in sports.