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The Rugby Football Union (RFU) is considering a review of its pricing strategy for England fixtures following the success of the Women’s Six Nations campaign. The Red Roses secured their sixth successive title after defeating France in Bordeaux, maintaining an unbeaten streak since 2018 in the championship.

The team’s on-field success has been mirrored by off-field progress, with record attendance figures recorded for matches against Wales and Ireland. A “small profit” was made on the clash with Ireland, and the RFU is now looking ahead to the upcoming WXV warm-up games scheduled for September.

RFU chief executive Bill Sweeney acknowledged the significant price gap between men’s and women’s match tickets at Twickenham, hinting at a potential adjustment in pricing to reflect the growing interest in women’s rugby. Despite the financial considerations, Sweeney emphasized the importance of fan experience and growing the game.

The Red Roses’ popularity has been on the rise, with a diverse and younger audience attending matches. The team’s success has attracted commercial interest, with sponsorship opportunities on the horizon. The upcoming World Cup on home soil next summer is expected to further accelerate growth and interest in women’s rugby.

Sweeney highlighted the positive impact of the Red Roses as role models and their ability to connect with fans, emphasizing the overall benefit to the sport of rugby. With discussions ongoing regarding commercial partnerships, the RFU is optimistic about the long-term financial prospects of women’s rugby.

Despite the financial considerations, the RFU remains committed to supporting and growing the women’s game, recognizing its importance in the broader rugby landscape. The success of the Red Roses and the growing interest in women’s rugby bode well for the future of the sport.