Rugby League in “Pretty Good Shape” Following IMG Takeover, Says Leeds Rhinos CEO

Rugby league fans have reason to be optimistic about the future of the sport, as Leeds Rhinos chief executive Gary Hetherington believes that the game is in “pretty good shape” following IMG’s takeover.

The 12-year deal with marketing giants IMG, which was struck back in May 2022, has already started to bear fruit with numerous TV deals and sponsorship contracts being brokered. This has helped bring rugby league more into the public eye and set the stage for future growth.

Hetherington, a major supporter of IMG since they became a major stakeholder, is confident in the direction the sport is heading. He recently spoke on Sky Sports’ The Bench podcast, expressing his belief that rugby league is on the verge of significant progress.

With a competitive Super League and Championship, as well as improved governance and financial challenges being addressed, Hetherington sees a bright future ahead. The partnership with IMG for the next 12 years presents exciting opportunities for the sport to continue to grow and thrive.

Hetherington also highlighted the success of the NRL in the southern hemisphere, pointing to their financial achievements and expansion plans into new markets like the United States. He emphasized the importance of rugby league being part of this global strategy and playing a role in the sport’s continued growth.

As rugby league continues to evolve and expand its reach, fans can look forward to an exciting future ahead. With strong leadership, strategic partnerships, and a focus on growth, the sport is well-positioned for success in the years to come.