Trademark Information

BODYARMOR Sports Nutrition (BASN) is making waves in the world of sports hydration with its innovative products and strategic partnerships. As the quest to become the number one sports hydration brand continues, BODYARMOR is revolutionizing the industry with its premium sports drink offerings.

Founded in 2011, BODYARMOR has been disrupting the market with its electrolyte-packed sports drinks that provide superior hydration. Made with coconut water and natural flavors and sweeteners, BODYARMOR Sports Drink stands out for being low in sodium and high in potassium. The brand’s extended portfolio includes BODYARMOR LYTE, a low-calorie option, BODYARMOR SportWater, a high alkaline water, and BODYARMOR Flash I.V., a rapid rehydration beverage.

Most recently, BODYARMOR introduced BODYARMOR ZERO SUGAR, a premium sports drink with zero sugar, zero artificial sweeteners, flavors, or dyes. With a focus on providing athletes with the best hydration options, BODYARMOR is setting itself apart in the competitive sports drink market.

Backed by The Coca-Cola Company, which fully acquired BODYARMOR in 2021, the brand has the resources and insights to continue its growth and innovation. By bringing together two iconic brands, BODYARMOR and POWERADE, BASN is poised to dominate the sports hydration category.

As BODYARMOR continues to expand its product offerings and reach, athletes and sports enthusiasts can expect even more game-changing innovations from the brand. With a commitment to providing superior hydration and performance, BODYARMOR is on track to become the go-to choice for athletes looking to elevate their game.