The Masters’ Final Day Viewership Numbers Plummet from Last Year: Paige Spiranac Points to Golf’s Civil War as Cause
The Masters’ final day viewership numbers took a steep nosedive from last year, with a reported 20 percent decrease in viewers tuning in to watch Scottie Scheffler clinch his second Green Jacket at Augusta. According to Sports Business Journal, only 9.589 million people watched the final round this year, compared to an average of 12.06 million viewers last year.
Golf influencer Paige Spiranac weighed in on the decline in ratings, attributing it to the ongoing feud between the PGA and LIV Golf. She expressed her belief that fans are being turned off by the sport’s focus on money and the industry’s resistance to change. Spiranac, who has four million Instagram followers, called for some changes to be made in order to revitalize the sport.
The power struggle between the PGA and LIV Golf has been a hot topic in the golf world, with the Saudi-backed breakaway league offering lucrative deals to top players like Phil Mickelson and Jon Rahm. Despite talks of a merger between the two tours, no official agreement has been reached yet.
Earlier in the tournament, Spiranac apologized to her followers for her reduced social media activity due to The Masters’ strict no-phone policy. She shared her excitement for the event and asked her followers for their predictions on the winner.
Overall, the decline in viewership for The Masters’ final day highlights the challenges facing the sport of golf as it navigates through a period of change and uncertainty. With influential figures like Spiranac speaking out, it will be interesting to see how the sport evolves in the coming years.
