LIV Golf CEO Greg Norman Announces Partnership with Google and Addresses Coverage Concerns

LIV Golf CEO Greg Norman Drops Surprising News

Coverage issues have been a hot topic in the golfing world lately, with concerns about viewership numbers and TV ratings plaguing the sport. However, Greg Norman, the CEO of LIV Golf, has come forward with some surprising news that may just change the game.

In an interview with Bloomberg, Norman addressed the rumors surrounding LIV Golf’s numbers and coverage. He emphasized the importance of understanding the changing landscape of media consumption, pointing out that younger audiences may engage with content in different ways, such as through short bursts on their phones. Norman highlighted the potential of this “enormously wealthy” market and how it can influence the direction of the sport.

But the real bombshell came when Norman revealed a new partnership with Google. He hinted at discussions with other corporations and announced a collaboration with Google Cloud and PMY Group to utilize AI technology in transforming sports events. This multi-year partnership aims to enhance fan engagement, provide real-time data and statistics, and create customizable experiences for viewers both on and off the course.

The innovative alliance with Google is expected to boost the numbers for the Saudi-backed LIV Golf circuit, which has already seen a rise in viewership compared to previous years. Events in Mexico, Vegas, Saudi Arabia, and Hong Kong have all drawn larger audiences in 2024, signaling a positive trend for the league.

With impressive viewership numbers and a groundbreaking partnership with Google, Greg Norman and LIV Golf are poised to revolutionize the golfing experience and attract a new generation of fans. As the sport navigates through coverage challenges, this unexpected news may just be the game-changer it needs.