DP World Tour Signs Historic Agreement with FedEx for Open de France Sponsorship

In a groundbreaking move, the DP World Tour has announced a new partnership with FedEx, making the logistics giant the title sponsor of the upcoming Open de France scheduled for October 10–13, 2024. This historic agreement marks the end of the sponsorship deal with Cazoo, an online car retail company, for the 106th edition of the prestigious event.

The collaboration between the European Tour and FedEx was made possible through the strategic alliance with the PGA Tour, which has a long-standing partnership with FedEx dating back to 1986. This new sponsorship deal is set to bring significant changes to the branding of the event in October.

Over the past five editions, the Open de France has seen three different sponsors, with HNA sponsoring the tournament in 2017 and 2018, followed by Amundi in 2019, and Cazoo for the last two editions. The addition of FedEx as the title sponsor adds a new level of prestige to the event.

The Open de France is a key event on the 2024 European Tour schedule, part of the ‘Back 9’ events leading up to the season-ending playoffs. The tournament will take place at Le Golf National, the oldest national open in Europe.

The partnership between FedEx and the DP World Tour comes as a natural fit, with FedEx already sponsoring the annual FedEx Jude Championship in Memphis, Tennessee, and operating the largest international air operation at Charles de Gaulle Airport in Paris.

The PGA Tour played a crucial role in facilitating this deal, as the strategic partnership between the two tours has opened up new opportunities for sponsors and benefits for both leagues. The new alliance between FedEx and the DP World Tour is a testament to the successful collaboration between the two organizations, with both parties expressing excitement about the future of men’s professional golf.