Audi and Sky Media Introduce Innovative Golfing Technology in Extended Partnership with Sky Sports

Audi and Sky Media have teamed up to revolutionize the way golf fans experience the game with their latest innovation, the ‘Swing Design Sequence’. This groundbreaking technology, part of Audi’s renewed partnership as the Official Innovation Partner for Sky Sports, aims to provide viewers with a deeper understanding of professional golf techniques to help improve their own game.

The ‘Swing Design Sequence’ is a collaborative effort between Audi, Sky Sports, and Sportsbox AI, a skeletal tracking software company. This innovative tool will be featured in the 2024 ‘Audi Performance Zone’ and will analyze slow-motion video of top professionals, converting it into avatars enriched with data. Expert coaches will then break down the key components of a golf swing, such as speed, balance, power, and accuracy, to help viewers enhance their own performance on the course.

The launch of the ‘Audi Performance Zone’ is set for April 11th during Sky Sports’ coverage of the RBC Heritage, with additional appearances throughout the summer at tournaments like the Zurich Classic and John Deere Classic. Tony Moore, Head of Marketing at Audi UK, expressed his excitement about the partnership, highlighting Audi’s commitment to innovation and leadership in the field.

Karin Seymour, Director of Planning at Sky Media, praised the ongoing collaboration with Audi, emphasizing the seamless integration of the brand into their content. Tom Rovery, Partnerships Business Director at PHD, echoed this sentiment, noting the positive impact of the partnership on brand metrics and the potential for continued success in the future.

Overall, the ‘Swing Design Sequence’ represents a significant step forward in engaging golf fans and enhancing their viewing experience. With Audi and Sky Media at the forefront of this innovative technology, the future of golf analysis looks brighter than ever.