Scuderia Ferrari and Hewlett-Packard (HP) Announce Multi-Year Title Partnership

In a groundbreaking move that is set to shake up the world of Formula One, the iconic Scuderia Ferrari team has joined forces with the leading technology company, Hewlett-Packard (HP), to establish a multi-year title partnership. This partnership will see Scuderia Ferrari rebranded as Scuderia Ferrari HP, marking a new chapter in the team’s illustrious history.

The collaboration between Scuderia Ferrari and HP will extend across all facets of the organization, including the Formula 1 team, the Esports team, the F1 Academy series, and the Scuderia Ferrari Driver Academy. HP’s logo will be prominently displayed on the team’s cars, driver overalls, and team kits, solidifying their presence in the high-octane world of F1.

Beyond just branding, the partnership represents a strategic collaboration that will see Scuderia Ferrari leverage HP’s cutting-edge technology solutions to enhance their performance on the racetrack. This includes high-performance PCs, advanced collaboration tools, and top-of-the-line printing equipment, all aimed at optimizing processes and driving innovation within the team.

Both Ferrari and HP have expressed a shared vision for pushing the boundaries of sustainable innovation and purposeful technology. This commitment hints at a future collaboration that could lead to groundbreaking advancements in areas like sustainable engineering, further solidifying their partnership.

The debut of the Scuderia Ferrari HP branding is set to take place at the upcoming Miami Grand Prix, scheduled for May 3-5, 2024. With this exciting new partnership in place, fans can expect to see a new era of innovation and performance from the legendary Scuderia Ferrari team as they take on the challenges of the F1 circuit with the support of HP by their side.