Formula 1 Announces Partnership with Playseat: Bringing the Thrill of Racing to Your Living Room

Formula 1, the pinnacle of motorsport, has announced an exciting new partnership with Playseat, a renowned manufacturer of racing simulators. This collaboration aims to bring the thrill of F1 racing directly into the homes of fans around the world.

Playseat, with its 20 years of experience in creating immersive racing experiences, will develop a range of premium simulators catering to both casual gamers and professional racers. From versatile sim racing seats to high-end professional simulators that replicate the feel of a real F1 cockpit, Playseat is dedicated to delivering an unparalleled level of realism.

Emily Prazer, Chief Commercial Officer at Formula 1, expressed her excitement about the partnership, stating, “Our partnership with Playseat will provide gamers with a bespoke, innovative, and realistic racing experience to bring the action a step closer to home.” Fernando Smit, President and Founder of Playseat, added, “We can bring the true F1 racing experience and racing position to everyone around the world.”

This collaboration aligns with F1’s strategic efforts to expand its global reach, as the series continues to engage with fans through various partnerships and initiatives. As the 2024 season unfolds, all eyes are on reigning champion Max Verstappen and the intense competition among the top drivers and constructors.

With the Japanese Grand Prix on the horizon, fans can look forward to experiencing the excitement of F1 racing both on the track and in the comfort of their own homes, thanks to the innovative partnership between Formula 1 and Playseat.