The Impact of Netflix’s Drive to Survive on Formula 1: Insights from Nico Rosberg and Max Verstappen

The impact of Netflix’s Drive to Survive on Formula 1 has been a topic of discussion among drivers, with some embracing the exposure it brings to the sport while others, like Max Verstappen, remain skeptical. Recently, former F1 world champion Nico Rosberg shared his views on the influence of the docuseries in an interview with Business of Sport.

Rosberg, who retired as a world champion, acknowledged the changes in the media landscape surrounding F1, with social media and streaming platforms playing a significant role in expanding the sport’s reach. While he admitted that participating in Drive to Survive would have been a distraction during his racing career, he recognized the benefits it has brought to the sport and his business ventures.

The German champion highlighted how Netflix has helped him in his post-racing projects, thanks to the increased popularity of Formula 1 in the US and Europe. Despite acknowledging the demanding nature of being constantly filmed, Rosberg expressed gratitude towards Netflix for its role in promoting the sport and his investments in innovative start-ups.

On the other hand, current world champion Max Verstappen has been vocal about his reservations regarding Drive to Survive. The Dutch driver criticized the show for its focus on drama and misrepresentation of drivers, highlighting the intrusive nature of the filming process on personal lives.

While there are differing opinions on the impact of Drive to Survive, it is undeniable that the docuseries has brought increased attention to Formula 1 in the digital age. As fans continue to debate the pros and cons of the show, the discussion around its role in shaping the future of the sport remains ongoing.