Interview with Narain Karthikeyan: From Formula 1 to DriveX Mobility – A Journey of Innovation and Success

Narain Karthikeyan, the name synonymous with speed and precision, has carved a niche for himself in the world of motorsport. From being hailed as the fastest Indian on the Formula 1 circuit to now revolutionizing the two-wheeler market with DriveX Mobility, Karthikeyan’s journey is nothing short of inspiring.

In a recent interview with The Free Press Journal, Karthikeyan shed light on his transition from racing cars to launching DriveX Mobility amidst the COVID-19 pandemic. The company, which initially offered two-wheelers through subscription and lease models, has now expanded its services to include selling serviced pre-owned two-wheelers, catering to the evolving needs of customers in the market.

Karthikeyan emphasized the importance of quality assurance and customer satisfaction in DriveX’s operations, highlighting the four main pillars of procurement, service, sales, and retail. The company’s focus on delivering a seamless buying experience akin to purchasing a new vehicle has propelled DriveX to the forefront of the organized used two-wheeler market in India.

When questioned about expansion plans, Karthikeyan revealed that while DriveX is exploring the NCR market, the primary focus remains on strengthening its presence in existing markets before venturing into new territories. The company’s commitment to providing top-notch service to customers underscores its dedication to excellence in the two-wheeler segment.

Reflecting on his racing days and the shift to entrepreneurship, Karthikeyan credited his deep-rooted connection with the automotive ecosystem for shaping his vision for DriveX. Leveraging his experience and industry connections, Karthikeyan has positioned DriveX as a trailblazer in the pre-owned bike market, offering reliability and quality servicing that sets it apart from competitors.

As the conversation delved into the future of motorsport in India, Karthikeyan expressed optimism about reigniting interest in Formula One with government support and initiatives. With a keen eye on the evolving EV market in India, Karthikeyan highlighted the need for affordability and cost-effectiveness to drive the adoption of electric vehicles in the country.

In closing, Karthikeyan shared insights into his Formula One career, reminiscing about memorable moments on the track and the challenges of navigating Bangalore’s bustling streets. His journey from racing cars to reshaping the two-wheeler market exemplifies his passion for innovation and commitment to excellence, setting a benchmark for aspiring entrepreneurs and motorsport enthusiasts alike.