Interview with Narain Karthikeyan: From Formula 1 to DriveX Mobility – A Journey of Innovation and Excellence

Narain Karthikeyan, the name synonymous with speed and precision, has left an indelible mark on the Indian motorsport scene. From being the first Indian to drive a Formula 1 car to now revolutionizing the two-wheeler market with DriveX Mobility, Karthikeyan’s journey is nothing short of inspiring.

In a recent interview with The Free Press Journal, Karthikeyan shed light on his vision for DriveX and how his racing background has helped shape the company’s success. Launched amidst the COVID-19 pandemic, DriveX initially focused on offering two-wheelers through subscription and lease models. However, as customer demand shifted towards purchasing pre-owned vehicles, Karthikeyan saw an opportunity to expand their services.

With a focus on providing a seamless buying experience akin to purchasing a new vehicle, DriveX has emerged as a leader in the organized used two-wheeler market in India. Their operational framework revolves around four main pillars: procurement, service, sales, and retail, ensuring top-notch quality and customer satisfaction.

When asked about plans for expansion, Karthikeyan revealed that while they are exploring the NCR market, their primary focus remains on strengthening their presence in existing markets. With a commitment to providing exceptional service, DriveX aims to maximize their impact before venturing into new territories.

Reflecting on his transition from racing cars to starting a business in the two-wheeler segment, Karthikeyan emphasized the importance of leveraging his connections and experience in the automotive ecosystem. By focusing on affordability, reliability, and quality servicing, DriveX has set itself apart in the market, offering customers a renewed vehicle ownership experience.

As the conversation shifted towards motorsport in India, Karthikeyan expressed optimism about the growing interest in the sport, particularly in two-wheeler racing. With initiatives like one-make cups and new circuits emerging, the future looks promising for aspiring racers in the country.

In closing, Karthikeyan shared his thoughts on the EV market in India, emphasizing the need for affordability and cost-effectiveness in driving adoption. With a keen eye on the future of motorsport and a commitment to excellence, Karthikeyan’s journey continues to inspire a new generation of racers and entrepreneurs alike.