Formula 1 Announces New Partnership with Globant: Transforming Digital Experiences for Teams and Fans
Formula 1, the pinnacle of motorsport, has announced a groundbreaking new partnership with Globant, a leading software development company. This multi-year collaboration will see Globant serve as an official partner, focusing on transforming the digital experiences of both F1 teams and fans.
Globant’s expertise in digital solutions and software development will be leveraged to create cutting-edge IT systems and products for F1. This includes revamping the critical pit wall content delivery system and implementing a real-time streaming solution that provides F1 and stakeholders with unique multi-channel media access.
The partnership extends beyond digital infrastructure, with F1 leveraging Globant’s technology to create unforgettable moments for fans attending Grands Prix, both on and off the track. Additionally, the tech giant will gain prominent brand exposure throughout the season with signage on the Pit Lane Gantry and physical branding at select races.
Jonny Haworth, Director of Commercial Partnerships at Formula 1, expressed excitement about the partnership, stating that it will help F1 elevate the at-track digital experience for fans and teams. Pete Samara, Director of Strategic Technical Ventures at Formula 1, emphasized the importance of innovation in the sport and how this partnership will push boundaries to enhance the digital experience for fans.
Martin Migoya, Co-Founder and CEO of Globant, highlighted the company’s commitment to accompanying F1 in its digital transformation process and enhancing fan experiences. Wanda Weigert, Chief Brand Officer at Globant, emphasized the company’s focus on using technology to elevate user and fan experiences.
This strategic partnership underscores F1’s commitment to innovation and continuous improvement. As the 2024 season heats up, fans can look forward to the upcoming Miami Grand Prix, where reigning champion Max Verstappen leads the driver standings. With this exciting new partnership, F1 is set to revolutionize the digital experience for fans and teams alike.