Formula 1 Launches Free Streaming Channel in the United States, Targeting American Fans

Formula 1, the pinnacle of motorsport, is set to revolutionize the viewing experience for American fans with the launch of a free, ad-supported streaming television (FAST) channel called the “Formula 1 Channel.” This new channel will provide fans with a variety of content, including replays and highlights of F1, F2, F3, and F1 Academy races, as well as full reruns of classic Grands Prix and feature-length racing documentaries.

With the American F1 fanbase growing to over 42 million strong, the launch of the FAST channel strategically targets this audience, aiming to attract new fans and provide them with a captivating entry point into the world of Formula 1. The channel will complement existing broadcast offerings, with live races airing on ESPN and in-depth content available through the F1 TV subscription service.

The Formula 1 Channel is set to debut before the highly anticipated Miami Grand Prix on May 5 and will be operated by partner C15 Studio, distributed to leading services including Samsung TV Plus, Amazon Freevee, and Pluto TV. Ian Holmes, Director of Media Rights and Content Creation at Formula 1, expressed excitement about the new channel, stating that it will further evolve and elevate the content experience for fans.

This announcement comes as F1 continues to expand its global reach, with recent strategic initiatives including extended deals with Topps and regional sponsorship agreements with McDonald’s, FanCode, and beIN Sports. As the 2024 season heats up, reigning champion Max Verstappen leads the driver standings, with Oracle Red Bull Racing Honda RBPT holding the top spot in the constructor standings.

With the launch of the Formula 1 Channel, American fans can look forward to a more immersive and comprehensive F1 viewing experience, showcasing the drama and excitement of the sport 24 hours a day, seven days a week.