Condé Nast Unveils New Video Programming and Partnerships at NewFront Presentation

Condé Nast Unveils New Video Programming Emphasizing Sports, News, and Live Events

Digital media giant Condé Nast made a splash at its NewFront presentation in New York, showcasing a slate of new video programming that focuses on sports, news, and live events. The company, known for its editorial brands like Vogue, GQ, and Wired, announced plans to create 100 new pilot shows and bring back 235 original digital video series in an effort to expand its video footprint.

Chief revenue officer Pamela Drucker Mann emphasized the company’s goal to cater to consumers’ changing viewing habits by offering content across multiple touchpoints. Condé Nast also revealed new partnerships with Formula 1 and NBCUniversal to finance editorial franchises and expand its reach.

The timing of the announcement comes just ahead of the highly anticipated Met Gala, an event exclusively covered by Vogue. Last year, the Met Gala generated a staggering 1.5 billion global video views, solidifying its status as a marquee event for the brand.

Despite recent unrest within the company, including a planned headcount reduction, Condé Nast remains focused on delivering high-quality programming. The success of events like the Met Gala has inspired the company to further invest in live programming, positioning cultural moments like red carpet events as must-see viewing experiences akin to live sports.

Additionally, Condé Nast announced a revamp of Bon Appétit and expanded coverage in GQ Sports, forging new partnerships and creating engaging content for its audience. With a renewed focus on events like Vogue World and GQ Men of the Year, the company aims to create cultural moments that resonate with viewers and drive engagement.

Overall, Condé Nast’s commitment to delivering compelling video content across various genres demonstrates its dedication to staying at the forefront of digital media and entertainment.