American Express Partners with F1 Academy for Miami Race: Empowering Women and Small Businesses

American Express has recently announced its partnership with F1 ACADEMY ahead of the Miami race, set to take place from May 3-5. This collaboration aims to support women in sport and empower female athletes both on and off the track.

As part of this partnership, Jessica Edgar, a British driver, has been selected as the new ambassador for American Express and will be driving the #17 car for Rodin Motorsport. Edgar will not only be racing but also promoting initiatives to empower female athletes, wearing a custom American Express race suit.

In a unique move to support local small businesses, American Express will feature a custom livery on their car at each remaining round of the 2024 F1 ACADEMY season. This livery will showcase American Express and Shop Small® branding, as well as the logo of a local small business. This initiative aims to highlight the valuable contributions made by small businesses to their communities.

To kick off this partnership, American Express and F1 ACADEMY have planned a special event called “A Celebration of Women with Drive” on May 1 in Miami. The event will celebrate women in business and sports and will feature special guest Camila Cabello. Additionally, the American Express livery will showcase Caja Caliente, a local female-founded Cuban restaurant, highlighting the impact of women-owned small businesses in the community.

With this partnership, American Express and F1 ACADEMY are not only supporting women in motorsport but also shining a spotlight on the important role of small businesses in local communities. This collaboration is a step towards fostering equal opportunities for women both on and off the track, while also promoting the Shop Small® movement created by American Express.