Unrivaled Sports Acquires National Youth League Under the Lights

Unrivaled Sports continues its rapid expansion with the acquisition of national youth league Under the Lights, solidifying its position as a major player in the youth sports industry. The newly launched firm, backed by an investment from The Chernin Group, is making waves in the world of sports.

Founded by Josh Harris and David Blitzer, Unrivaled has been on a buying spree, consolidating various youth sports assets under its umbrella. With a focus on building an ecosystem around flag football, the company sees immense potential in the sport.

Under the Lights, which operates 170 local flag football leagues with 35,000 boys and girls, will now be part of Unrivaled’s growing portfolio. The terms of the purchase were not disclosed, but the move signals Unrivaled’s commitment to investing in the future of flag football.

Flag football’s popularity has been on the rise in recent years, with more children participating in organized leagues. With the sport set to become an Olympic event in 2028, Unrivaled is positioning itself as a key player in shaping the future of flag football at the youth level.

With Under Armour as the naming partner for the league and a roster of experienced executives joining the team, Unrivaled is poised for success. The company now boasts 15 youth sports properties in its portfolio and expects to host over 1.4 million attendees annually at its sites.

As Unrivaled continues to grow and expand its reach in the youth sports market, the future looks bright for the company and the athletes it serves. Stay tuned for more exciting developments from this dynamic sports organization.