APO Group and the Football Foundation for Africa Partner to Amplify African Football News

APO Group and the Football Foundation for Africa have joined forces to amplify African football news and stories, reaching a wider audience and providing valuable insights into the sport sector on the continent.

The collaboration between APO Group, a leading Pan-African communications consultancy, and the Football Foundation for Africa (FFA) aims to distribute all sports content in English on the FFA’s platform. This partnership will not only extend the reach of African news in the football sector but also promote better governance of the beautiful game at all levels.

Nicolas Pompigne-Mognard, Founder and Chairman of APO Group, expressed his excitement about the partnership, stating, “We are delighted to partner with the FFA, a respected player in the Football landscape in Africa. This partnership allows us to reach a bigger audience and ensures that quality Football news content is readily available to those seeking valuable insights about the sport sector in Africa.”

Brian Wesaala, Founder and CEO of The Football Foundation For Africa, also shared his enthusiasm for the collaboration, highlighting the benefits it will bring to the community. “We believe that this collaboration will greatly benefit our community, as it provides access to a daily wealth of sports news from diverse sources across the continent,” he said.

In addition to being featured on the FFA’s website, the content distributed by APO Group will also be showcased on more than 350 African news websites and international platforms such as Bloomberg Terminal, CNBC Africa, Thomson Reuters, and Factiva.

This partnership marks a significant step forward in APO Group’s commitment to enhancing the dissemination of news and information across the African continent, further solidifying its position as a trusted partner for organizations looking to increase their brand equity in target countries across Africa.