Steelbird Toys Introduces Baby Helmets for Cycling and Skating Activities
Steelbird Baby Toys, a subsidiary of Steelbird Hi-tech India, is making waves in the child safety market with the launch of baby helmets tailored for cycling and skating activities. This strategic move by the world’s largest helmet manufacturer marks a significant expansion into the baby toys segment.
At the Ride Asia Exhibition in New Delhi, Steelbird Toys unveiled a range of baby helmets and anti-skid baby bathers, showcasing their commitment to child safety. Srishti Kapur, Director of Steelbird Toys, highlighted the importance of this initiative, noting the lack of toys designed specifically for baby safety in India.
Ms. Kapur shared alarming statistics from the US, where many children are at risk due to the absence of helmet usage during wheeled sports activities. With nearly 50 children visiting emergency departments every hour due to injuries on bikes, scooters, skates, and skateboards, the need for baby helmets is evident.
Steelbird Toys, with a legacy of manufacturing helmets since 1964, continues to prioritize child safety through ongoing investments in research and development. Their product range now includes skating and cycling helmets for children aged 3-12 years, as well as baby helmets and anti-skid bathers.
To support their expansion plans, Steelbird Toys will invest ₹20 Crores over the next three years to enhance production capabilities and maintain superior quality standards. The company’s focus on innovation is evident in products like the Bluetooth Walker, aimed at revolutionizing safety standards.
With a commitment to safety, quality, and comfort, Steelbird Toys aims to meet the evolving needs of its customers in the toy-making industry. Ms. Srishti Kapur expressed confidence in the market reception of their products and reiterated their dedication to expanding their offerings.
As Steelbird Toys continues to prioritize child safety and innovation, parents can trust in the brand’s commitment to protecting future generations.