Banijay Asia Partners with Sporting Beyond to Revolutionize Cricket Entertainment
Banijay Asia, a part of Banijay Group, the world’s largest independent content producer, has made a groundbreaking announcement of its partnership with Sporting Beyond, a sports marketing agency. This collaboration is set to revolutionize the world of cricket entertainment by developing innovative content and live events.
The move comes as Banijay recently launched Banijay Sports, showcasing its strategic focus on expanding in the sports entertainment and digital space. Deepak Dhar, Founder and Group CEO of Banijay Asia and EndemolShine India, expressed his excitement about the partnership, stating, “Our ambition to dominate the sports content entertainment space has never been clearer. By merging Ravi’s extensive cricket expertise with our innovative content creation capabilities, we aim to deliver unparalleled cricket entertainment experiences.”
Ravi Shastri, Founder and Director of Sporting Beyond, also shared his enthusiasm about the collaboration, saying, “Partnering with Banijay Asia is a thrilling new chapter that allows us to blend cricket with entertainment in unique and exciting ways. We are excited to bring our experience to the table and together, aim to captivate the audiences like never before.”
Banijay Asia, a major player in Asian entertainment, creates content across various genres, including scripted dramas like Roar of The Lion, The Kapil Sharma Show, and Hostages. On the other hand, Sporting Beyond, co-founded by Ravi Shastri, focuses on the business side of sports, offering services such as connecting brands with sporting opportunities, assisting athletes with endorsements, and creating live events.
With the combined expertise of Banijay Asia and Sporting Beyond, the world of cricket entertainment is set to witness a new and unique narrative that will captivate audiences in India and beyond. This partnership marks a significant step towards redefining the sports entertainment industry and creating unforgettable experiences for fans worldwide.