Amul Announces Sponsorship of USA Cricket Team for ICC T20 World Cup

In a groundbreaking move, Indian dairy giant Amul has announced its sponsorship of the USA cricket team for the upcoming ICC T20 World Cup, marking a significant partnership between the renowned dairy brand and the emerging cricketing nation.

The sponsorship deal, unveiled by the country’s cricket board, signifies Amul’s support for USA cricket as they make their tournament debut as co-hosts of the prestigious event starting on June 1. As the Lead Arm sponsor of the USA national team, Amul is committed to promoting cricket and fostering the growth of the sport in new markets.

The announcement was made at an event in New York, highlighting the importance of the partnership for both parties involved. The T20 World Cup opener will see USA take on neighboring rivals Canada on June 1, promising an exciting clash between two North American teams.

With part of the tournament set to be held in the Caribbean, USA cricket enthusiasts are eagerly anticipating their team’s performance on the global stage. Amul, known for its global presence and support for sports, has previously sponsored cricket teams like the Netherlands, showcasing its dedication to cricket worldwide.

Venu Pisike, chairman of USA Cricket, expressed his excitement for the collaboration with Amul, stating, “Collaborating with esteemed brands like Amul inspires us to strive for excellence both on and off the field.” Jayen Mehta, Managing Director of Amul, emphasized the role of Amul Milk in empowering the USA Cricket team to achieve success and gain recognition globally.

This partnership between Amul and the USA cricket team is set to bring new opportunities and support for the growth of cricket in the United States, while also showcasing Amul’s commitment to promoting sports on a global scale.