Women’s College Basketball Reaches New Heights in Betting Market: Record-Breaking NCAA Championship Game

Women’s college basketball has taken the sports world by storm this season, reaching new heights in both viewership and betting market popularity. The NCAA championship game between Iowa and South Carolina on Sunday shattered records as the most-bet women’s college basketball game of all time at major sportsbooks such as ESPN BET, Caesars, BetMGM, DraftKings, and FanDuel.

South Carolina’s victory over Iowa in the championship game not only avenged their 2023 Final Four loss but also set a new standard for betting on women’s sports. The game attracted a significant increase in bets and handle compared to previous matchups, with FanDuel reporting a 155% increase in handle and a 205% increase in ticket count compared to the 2023 national championship.

The success of women’s college basketball in the betting market can be attributed to increased media exposure and standout players like Iowa’s Caitlin Clark. Clark, who has been a focal point of attention throughout the season, has drawn in fans and bettors alike with her exceptional talent on the court.

As the 2024 NCAA tournament proved to be a watershed moment for betting on women’s sports, the departure of Clark for the WNBA raises questions about the future of women’s college basketball in the betting markets. Iowa opened as 30-1 underdogs to win the 2025 national title, while South Carolina emerged as the favorites at +250, according to ESPN BET odds.

Despite Clark’s impending departure, the momentum and excitement surrounding women’s college basketball are at an all-time high, setting the stage for an intriguing and unpredictable season ahead. Fans and bettors alike will be eagerly watching to see how the sport continues to evolve and captivate audiences in the coming years.