“Caitlin Clark’s Impact: Record-Breaking Viewership for Women’s NCAA Tournament Title Game”
Iowa’s Caitlin Clark continues to dominate headlines and break records as the women’s college basketball season comes to a close. The national fervor for women’s basketball reached new heights as Clark’s Hawkeyes faced off against South Carolina in the national title game, drawing a record-breaking television audience of 18.9 million homes. This marked the largest audience for a basketball game, college or professional, since 2019.
In addition to the national viewership, the St. Louis market also showed strong support for Clark and the Hawkeyes. The championship game was seen in 9.3% of the market, with approximately 119,200 households tuning in. St. Louis ranked 18th nationally for both the championship game and the semifinal victory, showcasing the city’s enthusiasm for women’s college basketball.
As Clark prepares to transition to the WNBA, CBS announced plans to televise eight regular-season games on its broadcast network, the most ever shown. The WNBA season is set to begin on May 14, with games airing on various networks and streaming platforms. Indiana is expected to select Clark with the first pick in the draft, further solidifying her status as a rising star in women’s basketball.
Locally, City SC will make its first appearance on an over-the-air network this season, with the game against Austin set to be shown on Fox. Viewers can expect an action-packed afternoon of St. Louis sports on TV, with multiple games overlapping and exciting matchups to look forward to.
Overall, Caitlin Clark’s impact on women’s basketball is undeniable, and her journey to the WNBA is sure to captivate fans across the country. Stay tuned for more exciting developments in the world of women’s sports.
