The Impact of Transfers and Money in College Athletics: A Former Badger’s Perspective

Former Wisconsin basketball player Jared Berggren has been closely following the recent trend of players transferring out of the program, with AJ Storr and Chucky Hepburn being the latest to depart. Berggren, who played for the Badgers from 2009 to 2013, understands the changing landscape of college athletics and the impact of the transfer portal.

Storr, who was the Badgers’ leading scorer last season, is now headed to Kansas, while Hepburn, a three-year starter, has also left Wisconsin. Berggren acknowledges the financial incentives that players now have with Name, Image, and Likeness opportunities, leading to decisions based on money rather than loyalty to a program.

Reflecting on his own college experience, Berggren notes the importance of building bonds and connections with a school, something that may be lost with the frequent transfers seen today. He questions the sustainability of the current system, where players can move from school to school based on financial offers, leaving behind any sense of continuity or loyalty.

As players like Hunter Dickinson make significant financial gains through NIL deals, Berggren recognizes the allure of such opportunities but also raises concerns about the long-term implications for college sports. With players chasing the highest bidder and schools engaging in an arms race for top talent, the future of college athletics remains uncertain.

In a world where money talks and loyalty takes a backseat, Berggren’s perspective offers a glimpse into the complexities of the modern college sports landscape. As players continue to follow the money, the impact on team dynamics, fan loyalty, and the overall integrity of the game remains to be seen.