University of Utah Athletics and JMI Sports Announce 10-Year Multimedia Rights Partnership
University of Utah Athletics has just announced a groundbreaking 10-year multimedia rights partnership with JMI Sports, set to begin on July 1, 2024. This partnership marks a significant milestone for the University of Utah as they transition to the Big 12 Conference and aim to elevate their athletics programs to new heights.
Mark Harlan, the Director of Athletics at Utah, expressed his excitement about the partnership, stating, “This is an important partnership for the University of Utah as we enter into a new era in our athletics history.” He emphasized the alignment of vision and aspirations between Utah and JMI Sports, highlighting the potential for growth and success in the rapidly evolving landscape of intercollegiate athletics.
JMI Sports, known for its expertise in building corporate collaborations and enhancing fan engagement, is committed to celebrating the traditions and future of Utah athletics. CEO Erik Judson shared his enthusiasm for the partnership, recognizing Utah’s potential as one of the leading athletic programs in the country. He praised the university’s leadership and fan base, expressing confidence in the partnership’s ability to achieve great success.
As Utah joins JMI Sports’ prestigious portfolio, which includes schools like Notre Dame and the University of Georgia, the stage is set for a decade of innovation and growth in collegiate sports marketing. With a dedicated team in Salt Lake City led by Matt Smith, JMI Sports aims to integrate local insights and expertise to further strengthen their partnership with the University of Utah and its community.
This partnership signifies a new chapter for Utah Athletics as they prepare to make their mark in the Big 12 Conference. Fans and stakeholders can look forward to exciting programming, events, and activations that will enhance the overall experience of Utah athletics. For more information on Utah Athletics and JMI Sports, visit utahutes.com and jmisports.com respectively.