“UK Athletics Partners with London Marathon and Great North Run Organisers to Transform Future of Athletics”

The future of athletics in the UK is looking brighter than ever as UK Athletics has partnered with the organisers of the London Marathon and the Great North Run to form ‘Athletic Ventures’. This groundbreaking joint venture aims to reinvigorate the organisation of athletics and secure the growth of the sport in the UK.

Facing financial difficulties and the threat of going bust, UK Athletics has joined forces with London Marathon Events and The Great Run Company to transform the future of athletics. The partnership will see the three entities work together to deliver major athletics events, including the 2026 European Championships in Birmingham and the annual Diamond League in the UK. They will also lead the bid for the 2029 World Athletics Championships.

With vast experience in organising major athletic events, London Marathon Events and The Great Run Company bring valuable expertise to the partnership. The move has been praised by Lord Coe, President of World Athletics, who believes that innovative initiatives like this will push the sport forward and attract more fans and commercial partners.

Jack Buckner, CEO of UK Athletics, expressed his excitement about the partnership, stating that it will transform the future of athletics in the country. The collaboration aims to rejuvenate British athletics and restore the sport to its former popularity. The partnership is driven by a belief in the sport of athletics and the potential for real commercial opportunities.

Overall, the partnership between UK Athletics, London Marathon Events, and The Great Run Company is set to revolutionize the world of athletics in the UK. With a focus on innovation, creativity, and commercial viability, the future of athletics looks promising under this new joint venture.