2024 Paris Olympics: Sebastian Coe’s Perspective on US Market Challenges

The 2024 Paris Olympics are just around the corner, and the excitement is palpable as athletes and organizers gear up for a month full of incredible sporting action. However, there seems to be a challenge in igniting passion for athletics in the US market, as highlighted by Sebastian Coe, the President of World Athletics.

In a recent episode of the World Athletics Official Podcast Inside Track, Coe discussed the difficulties of keeping the excitement alive among US fans. He acknowledged the US as a powerhouse in track and field but admitted that it has always been a riddle for him in terms of engaging the audience.

Coe shared his experience from the Tokyo Olympics, where he expected a media frenzy upon the return of winning athletes to the West Coast, but was surprised to find no one there. This lack of engagement made him realize the challenges of connecting with the US audience.

Despite the hurdles, Coe is determined to find a way to ramp up engagement and work closely with the US track and field federation. He emphasized the importance of joining the dots and channeling fans’ interest towards upcoming events like the 2028 Olympics in Los Angeles.

With preparations in full swing for the 2024 Paris Olympics, Coe’s insights shed light on the efforts being made to enhance the appeal of athletics in the US market. As the sporting world eagerly awaits the upcoming extravaganza, it will be interesting to see how these strategies unfold and impact the overall fan experience.