University of Missouri hires Laird Veatch as new athletics director

The University of Missouri has made a significant move in its athletics department by hiring Laird Veatch as its new athletics director. Veatch, who previously worked with Mizzou athletics in fundraising and media partner roles, will be joining the university from Memphis, where he has been serving as the athletics director since 2019.

Veatch’s appointment comes after a nine-week search for an athletics director following the abrupt departure of Desiree Reed-Francois in February. His experience in fundraising and success at Memphis made him a standout candidate for the position.

One of Veatch’s immediate tasks will be to advance fundraising efforts for the $250 million renovations of the Memorial Stadium north concourse that MU leaders announced recently. The athletics department has pledged to fund half of the project through donations, and Veatch will play a crucial role in securing the necessary funds.

Additionally, supporting Eli Drinkwitz’s football program will be a priority for Veatch. The Tigers are expected to be contenders for the College Football Playoff this season, and Veatch will need to ensure that the program has the resources it needs to remain competitive in the Southeastern Conference.

Veatch’s experience in the name, image, and likeness rights space, as well as his success in securing major deals like the $25 million agreement with FedEx, will be valuable assets for Mizzou as it looks to elevate its athletics program to new heights.

Overall, Veatch’s appointment signals a new era for Mizzou athletics, and fans can expect exciting developments under his leadership. Stay tuned for more updates as Veatch officially takes on his new role at the University of Missouri.