New Balance Makes Major Move into NFL with Signing of Marvin Harrison Jr. and Launch of First-Ever Football Cleat

New Balance, known for its strong presence in both lifestyle and performance footwear markets, is now making its mark in the NFL with the signing of top draft prospect Marvin Harrison Jr. The 21-year-old standout receiver is the latest addition to Team New Balance, joining a roster of star-studded athletes.

In addition to Harrison Jr.’s signing, New Balance is set to launch its first-ever American Football cleat, marking the brand’s entry into the football market. The partnership with Harrison Jr. will not only showcase the brand’s commitment to inspiring young players but also highlight its unique approach to performance footwear.

With a focus on comfort and performance, New Balance aims to challenge the perception that players have to sacrifice one for the other when it comes to cleats. The brand’s new cleats are designed to provide both fit and feel, allowing players to focus on dominating the gridiron.

Harrison Jr. expressed his excitement about joining the New Balance family, emphasizing the importance of trust and shared values in his decision. As he prepares to enter his professional football career, Harrison Jr. looks forward to working closely with the design and product creation team to help launch the new cleats.

As the 2024 NFL Draft approaches, all eyes are on New Balance and its innovative approach to performance footwear. With Harrison Jr. on board, the brand is poised to make a significant impact in the football market. Stay tuned to Sports Illustrated’s FanNation Kicks for all the latest footwear news from the sports world and beyond.