Marvin Harrison Jr. Signs with New Balance to Launch Inaugural American Football Cleat Collection
Marvin Harrison Jr. Signs with New Balance to Revolutionize American Football Cleats
In a groundbreaking move, two-time unanimous All-American and 2023 Fred Biletnikoff Award winner, Marvin Harrison Jr., has officially joined the New Balance family. The top wide receiver in the 2024 NFL Draft is set to play a pivotal role in the evolution of the brand’s inaugural American Football cleat collection.
Hailing from Philadelphia, Marvin has garnered attention as one of the most talented and hard-working wide receivers in his draft class. With an impressive record of 14 touchdowns, 67 receptions, and 1,211 yards from his time at The Ohio State University, Marvin is poised to make a significant impact as he transitions into his professional football career.
“I am thrilled to be joining the New Balance family,” Marvin expressed. “The opportunity to collaborate closely with their design and product creation team to launch the new cleats is truly exciting. I look forward to inspiring the next generation of athletes and excelling in my professional football journey.”
New Balance’s Head of Global Sports Marketing for American Football and Basketball, Naveen Lokesh, emphasized Marvin’s drive, passion, and work ethic as the perfect fit for the brand. Together, they aim to push boundaries and inspire athletes to reach new heights in the sport.
With a focus on comfort and performance, New Balance is set to challenge the traditional notion that players must sacrifice fit for functionality in cleats. By combining innovation with Football IQ, the brand is revolutionizing the game and empowering athletes to perform at their best on the field.
Fans attending the 2024 NFL Draft in Detroit will have the exclusive opportunity to witness the unveiling of the New Balance Prodigy and New Balance Fortress cleats at a pop-up event with Klutch Athletics. For more updates on New Balance in American Football, follow @newbalancegridiron on Instagram.
As New Balance continues to make strides in the sports industry, Marvin Harrison Jr.’s partnership with the brand marks the beginning of an exciting journey towards redefining performance footwear in American Football.