The Global Appeal of Fan-Owned Soccer Club, Caledonian Braves: A CNN Feature
Soccer is no longer just a sport, it’s a cultural phenomenon that is capturing the hearts of people worldwide. The story of the Caledonian Braves, a small Scottish soccer club, is a testament to the growing popularity of the sport and the power of community ownership.
Founded by Chris Ewing, the Caledonian Braves have attracted over $300,000 in investment from more than 1,000 owners around the world. What makes this club unique is that it is fan-owned, with investors ranging from NBA players to soccer players in the US’ National Women Super League. The club’s vision of inclusivity and community has resonated with fans globally, making it a truly international endeavor.
The concept of fan ownership is not new, but it is gaining traction as a way to bridge the gap between fans and owners in the world of soccer. The Braves’ model of small investors coming together to support a common goal embodies the entrepreneurial spirit of American sports culture.
With an app and Discord channel to facilitate communication, fan owners have a voice in the direction of the club, from choosing the name and logo to deciding on the club’s future. This sense of ownership is infectious, with more and more fans expressing interest in getting involved with the Braves.
As the Braves continue to grow and set their sights on climbing up the leagues, they are rewriting the narrative of soccer ownership. You don’t have to be a celebrity or a billionaire to own a football club – you can be anyone, from anywhere, and contribute to the success of a team you believe in.
The story of the Caledonian Braves is a reminder that soccer is more than just a game – it’s a community, a passion, and a shared dream that unites fans from all walks of life.