Marvin Harrison Jr. Signs Apparel Endorsement Deal with New Balance Ahead of 2024 NFL Drafts

Ohio State wide receiver Marvin Harrison Jr. has made a significant move ahead of the 2024 NFL Drafts by signing an apparel endorsement deal with New Balance. The highly anticipated prospect, who is expected to be the first receiver off the board, has joined forces with the brand to launch a new era in their American Football cleat collection.

The son of Pro Football Hall of Famer Marvin Harrison, the younger Harrison has had an unconventional journey leading up to the draft. From forgoing the Cotton Bowl game with Ohio State to skipping the combine in Indianapolis, he has stayed true to his unique path.

New Balance, known for prioritizing comfort and performance in their footwear, sees Harrison as the perfect fit for their brand. As a two-time unanimous All-American and winner of the 2023 Fred Biletnikoff Award, Harrison’s talent and potential make him a valuable addition to the New Balance family.

The partnership between Harrison and New Balance represents a fusion of trust and shared values, aimed at inspiring future generations of athletes. Naveen Lokesh, New Balance’s Head of Global Sports Marketing for American Football and Basketball, is excited about the collaboration and the opportunity to shape a lasting legacy in sports culture.

With an estimated annual valuation of $1.3 million in NIL earnings and a growing social media following, Harrison has become a sought-after figure in the sports marketing landscape. His net worth is estimated to be between $5 million and $10 million, showcasing his marketability both on and off the field.

As the NFL Draft approaches, all eyes will be on Marvin Harrison Jr. as he looks to make his mark in professional football and continue his impressive career trajectory.