Liverpool Star Cody Gakpo Teams Up with Athletes in £43m Investment into Sports Firm APEX

Liverpool forward Cody Gakpo has made a significant move off the pitch by teaming up with a group of high-profile athletes to invest £43 million into sports technology and entertainment firm APEX Capital. The investment group includes Formula One drivers, rugby union stars, and other footballers, making it a diverse and powerful partnership.

The fund will focus on investing in start-ups in the sports sector, with a portfolio that already includes a tailored nutrition platform for athletes, a virtual reality sports firm, a performance analysis tool, and smart-court technology. This investment is a clear indication of the growing importance of technology and innovation in the world of sports.

Gakpo is joined by athletes such as Marcelo, Mark Cavendish, and Maro Itoje in this venture, highlighting the collaborative effort among sports professionals to drive change and progress in the industry. APEX’s CEO and founder, Antonio Cacorino, expressed his excitement about Gakpo’s involvement, stating that the footballer understands the value of positioning himself as an investor in the sports space.

Gakpo himself shared his enthusiasm for the investment, stating, “As an athlete-investor, I think it’s an opportunistic time to explore innovation and tech in sports. Every one percent improvement matters, and I look forward to seeing what we can achieve together.” The partnership with APEX and his fellow athletes signifies a new chapter in Gakpo’s career, one that goes beyond the football pitch and into the world of sports technology and entrepreneurship.

Overall, this investment highlights the growing trend of athletes becoming more involved in the business side of sports, leveraging their influence and resources to drive innovation and change in the industry. With Gakpo and his fellow athletes leading the way, the future of sports technology looks brighter than ever.