Scuderia Ferrari set to announce Hewlett-Packard as new title sponsor for 2025 Formula 1 season

Scuderia Ferrari Secures Hewlett-Packard as New Title Sponsor

In a major financial coup for Formula 1 powerhouse Scuderia Ferrari, the team is set to announce Hewlett-Packard (HP) as its new title sponsor for the upcoming 2025 season. The deal, rumored to be on par with Red Bull Racing’s lucrative partnership with Oracle, will provide a significant financial boost for Ferrari as they gear up for an expensive season ahead.

The partnership with HP comes at a crucial time for Ferrari, as they prepare to welcome seven-time world champion Lewis Hamilton to their roster, replacing Carlos Sainz. With driver salaries not counting against the cost cap in Formula 1, teams have the flexibility to make big moves in the driver market, and Ferrari’s deal with HP will help cover Hamilton’s hefty salary.

HP, a California-based computer hardware brand, will be Ferrari’s first title sponsor since 2021, when they were known as Scuderia Ferrari Mission Winnow in a controversial deal with Philip Morris International. The new partnership with HP signals the team’s commitment to competing with the dominant Red Bull Racing both on and off the track.

For HP, the deal with Ferrari adds to their growing portfolio of premium sports sponsorships, following their recent sleeve sponsorship with Real Madrid. The partnership is expected to showcase HP’s technology in the world of Formula 1, known for its innovation and cutting-edge technology.

With a history in F1, having sponsored teams like Williams Racing in the past, HP’s entry as Ferrari’s title sponsor marks a significant moment for both parties. The deal underscores Ferrari’s renewed focus on commercial partnerships, with recent hires from AC Milan bolstering their commercial team.

As Ferrari looks to make a strong comeback in the 2025 season, the partnership with HP sets the stage for an exciting new chapter for the iconic team. Stay tuned for more updates as the official announcement from Scuderia Ferrari is expected soon.