Steelbird Baby Toys Launches Baby Helmets for Cycling and Skating Activities to Prioritize Child Safety

Steelbird Baby Toys, a subsidiary of Steelbird Hi-tech India, is making waves in the child safety industry with the launch of baby helmets tailored for cycling and skating activities. This strategic move by the world’s largest helmet manufacturer marks a significant expansion into the baby toys segment.

At the Ride Asia Exhibition in New Delhi, Steelbird Toys unveiled a range of baby helmets and anti-skid baby bathers, emphasizing their commitment to child safety. Srishti Kapur, Director of Steelbird Toys, highlighted the importance of this initiative, noting the lack of toys designed specifically for baby safety in India.

Citing alarming statistics from the US, where many children are at risk due to the lack of helmet usage during wheeled sports activities, Ms. Kapur stressed the need for baby helmets in India. With a legacy of manufacturing helmets since 1964, Steelbird Toys is investing in research and development to ensure the protection of future generations.

The company’s product range now includes skating and cycling helmets for children aged 3-12 years, as well as baby helmets and anti-skid bathers. To support their expansion plans, Steelbird Toys will invest ₹20 Crores over the next three years to enhance production capabilities and maintain superior quality standards.

Ms. Kapur reiterated Steelbird’s dedication to safety, quality, and innovation, stating, “Our goal is to provide safety, quality, and comfort to our customers. We are confident that these products will be well-received in the market, and we remain committed to further expanding our offerings in the toy-making industry.”

With a focus on child safety and innovation, Steelbird Baby Toys is setting a new standard in the industry with their range of baby helmets for cycling and skating activities. Parents can trust Steelbird Toys to prioritize the safety and well-being of their children, making them a leading brand in the segment.