Axe Sports Group Acquires Hockey Night in New England, Expanding Promotion of High School Hockey

The hockey world is buzzing with excitement as Axe Sports Group Inc. announces its acquisition of Hockey Night in New England (HNNE), a multi-media content and production brand. This strategic move solidifies Axe Sports Group’s position as a leader in promoting high school hockey in New England and beyond.

CEO Mike Sorabella expressed his enthusiasm for the acquisition, stating that it presents an unparalleled opportunity to elevate their platform and extend their reach in promoting high school hockey players. Since 1974, HNIB has been a cornerstone of high school hockey, attracting talented student-athletes who often go on to play at collegiate and professional levels.

Joel Idelson, the founder of Idelson Productions and Executive Producer of HNNE, is thrilled to join forces with Axe Sports Group. He sees this as the next chapter for Hockey Night in New England, promising to deliver top-quality content while expanding their audience and sharing the passion of hockey at all levels.

Fans can look forward to the fourth season of the “Hockey Night in New England” television series on NBC Sports Boston this fall. But before that, be sure to catch the “Road to the Garden” special presentation on April 20th at 7:30 PM on NBC Sports Boston, offering an insider’s look at the 2024 MA State High School Hockey Championships journey.

With this move into television, Axe Sports Group aims to increase awareness and engagement in its flagship HNIB summer events. These events provide unparalleled experiences for players of all genders, maximizing exposure and fostering talent development.

Stay up to date with HNIB’s upcoming summer events and schedules at www.playhnib.com. For the latest news and updates, subscribe to hnibnews.com and be part of the hockey excitement. Get ready for a thrilling season ahead!