Michelob ULTRA and Williams Racing Present the ‘Lap of Legends’ – A Groundbreaking Real vs. Virtual Formula 1 Race Featuring Racing Royalty and Current F1 Talent

Michelob ULTRA and Williams Racing have joined forces to create history with the first-ever real vs. virtual Formula 1 race, the ‘Lap of Legends.’ This groundbreaking event will see current Williams driver Logan Sargeant take on a lineup of racing royalty, including Jacques Villeneuve, Jenson Button, Nigel Mansell, and Alain Prost.

Utilizing cutting-edge technology, AI, and augmented reality, the ‘Lap of Legends’ promises to be an unprecedented competition that brings together past and present stars of the sport. Racing icon Mario Andretti, who is set to participate in the event, shared his excitement and insights with The Source, highlighting the partnership between Michelob ULTRA and Williams Racing.

The highly anticipated race took place at the iconic Silverstone Circuit, offering fans an electrifying showdown between legendary drivers. The event will be featured in a one-hour television special airing on AMC and Roku later this spring, showcasing the thrilling fusion of tradition and technology.

Mario Andretti expressed his enthusiasm for the campaign, emphasizing the importance of engaging a new audience and generation of fans in Williams Racing and Formula 1. He believes that initiatives like the ‘Lap of Legends’ create curiosity and educate fans, ultimately increasing viewership and promoting the sport’s growth.

Reflecting on the impact of technology in racing, Andretti highlighted the role of innovation in shaping the future of F1 and motorsports. He emphasized the importance of embracing new technologies to enhance performance and efficiency, creating an exciting playground for engineering minds.

As a seasoned racing legend, Andretti offered advice to young stars like Logan Sargeant, encouraging them to absorb knowledge from experienced drivers and continuously strive for improvement. With passion, talent, and a drive to succeed, Andretti believes that the future of Williams Racing is bright and promising.

The ‘Lap of Legends’ represents a unique and thrilling opportunity to celebrate the rich history of Williams Racing while connecting with a new generation of fans. Stay tuned for the race highlights and exclusive insights from the drivers as they showcase their skills in this groundbreaking event.