Alaska Airlines Partners with San Diego State University Athletics for Snapdragon Stadium Entrance Display Deal

Alaska Airlines Partners with San Diego State University Athletics for Unique Sponsorship Deal

San Diego State University (SDSU) Athletics has announced a groundbreaking partnership with Alaska Airlines, making them the official airline of SDSU Athletics and Snapdragon Stadium. As part of the three-year deal negotiated by JMI Sports, Alaska Airlines will be the entitlement partner of the southeast gate entrance at Snapdragon Stadium, featuring a striking giant airplane replica.

“We are excited about our new partnership with Alaska Airlines,” said SDSU Director of Athletics John David Wicker. “This collaboration will provide added value for fans and brands alike, enhancing the overall experience at Snapdragon Stadium.”

Alaska Airlines cardholders and Mileage Plan members will enjoy special benefits at Snapdragon Stadium events, including expedited entry through a dedicated lane. With the most nonstop destinations from San Diego, Alaska Airlines offers enhanced travel convenience for fans attending games and events at the state-of-the-art facility.

“We are thrilled to announce this partnership as part of our ongoing commitment to San Diego,” said Managing Director of Marketing and Advertising at Alaska Airlines Eric Edge. “This collaboration allows us to connect with our guests in meaningful ways, providing a seamless entry experience as a ‘thank you’ for their loyalty.”

JMI Sports facilitated this partnership, building on their existing relationship with SDSU. The multimedia partnership aims to generate new revenues to support San Diego State Athletics while enhancing the fan experience at Snapdragon Stadium.

“We are thrilled about the possibilities this partnership brings and the positive impact it will have on fans and residents alike,” said Senior Vice President of JMIS Properties Peter Thuresson.

Alaska Airlines and SDSU are excited to embark on this new chapter together, offering fans a unique and enhanced experience at Snapdragon Stadium. With a focus on customer service and loyalty, this partnership is set to create lasting memories for fans and supporters alike.