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Merino Wool and Sports: An Unexpectedly Effective Duo in the America’s Cup

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The Benefits of Merino Wool in Sportswear: A Sustainable and High-Performance Fiber

Merino wool is taking the sports world by storm, with its unique properties making it an ideal choice for sportswear. Known for its natural, light, breathable, elastic, and comfortable qualities, this fiber is also insulating and water-resistant, making it a top choice for athletes looking for high-performance gear.

The Woolmark Company, a non-profit organization dedicated to promoting the use of Merino wool, is at the forefront of this revolution. They work with top fashion brands and textile industries to research, develop, and promote the use of this sustainable material. One of their most exciting collaborations is with the Luna Rossa Prada Pirelli team, the Italian representative for the America’s Cup.

The team needed a uniform that would meet their demanding requirements for comfort and performance, and together with The Woolmark Company, they created a kit made of 100% Merino wool or with a high percentage of it. The result is a range of clothing items, including t-shirts, hoodies, shorts, leggings, a cycling suit, a waterproof jacket, and an ultralight windbreaker, all designed to maximize the sailors’ performance on the water.

The unique properties of Merino wool, such as its breathability and lightweight nature, make it an ideal choice for the team. Team director Max Sirena highlights the sustainability aspect of using Merino wool, stating that it aligns perfectly with their lifestyle and the team’s sustainability policy.

With Merino wool becoming increasingly popular in the sports world, it’s clear that this natural fiber is here to stay. As more athletes and teams discover the benefits of using Merino wool in their sportswear, we can expect to see even more innovative uses of this versatile material in the future.

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