Sky Media Announces Optimum Nutrition as Official Nutrition Partner of Sky Sports
Sky Media has made a groundbreaking announcement, revealing Optimum Nutrition as the official nutrition partner of Sky Sports. This partnership marks Optimum Nutrition’s debut into UK television advertising, utilizing Sky Sports’ extensive sports programming to connect with a highly relevant audience.
The collaboration between Sky Media and Optimum Nutrition will span across various platforms, including linear, video-on-demand, short-form video-on-demand, and social channels. To promote the brand, Sky Sports personalities Micah Richards and Natalie Pinkham have teamed up with McLaren Racing driver Lando Norris and Optimum Nutrition ambassador Lauren James.
The commercials will focus on popular sports such as football and Formula 1, airing during key broadcasts like the Premier League, British Grand Prix, and The Open golf coverage. Beyond the media campaign, the partnership will also include a unique customer engagement program. This program will offer exclusive Sky deals to Optimum Nutrition customers and incentivize Sky customers to purchase Optimum Nutrition products at preferential prices.
Karin Seymour, Director of Client and Marketing at Sky Media, expressed excitement about the partnership, stating, “It’s great that we’re creating a deeper connection between sports fans and Optimum Nutrition by introducing the brand as Sky Sports’ official nutrition partner.” Will Klug, Head of Brand at Optimum Nutrition UK, also shared his enthusiasm, highlighting the alignment between Sky Sports viewers and Optimum Nutrition customers.
This strategic partnership between Optimum Nutrition and Sky Sports is set to elevate the brand’s visibility within the AV space, driving impact and awareness alongside key sporting moments and stories. With Optimum Nutrition’s reputation as a leading sports nutrition brand and Sky Sports’ extensive reach in the sports broadcasting world, this collaboration is poised to make a significant impact in the industry.