“Scotiabank Hockey Day in Canada Generates $4 Million in Economic Activity for Victoria”

The Scotiabank Hockey Day in Canada event held from Jan. 17 to 20 in Victoria was a massive success, attracting thousands of fans and generating nearly $4 million in economic activity for the region. The event, which featured the Stanley Cup and numerous NHL alumni, filled restaurants, bars, hotels, and the Save on Foods Memorial Centre, bringing a buzz of excitement to the city.

National TV coverage of the festivities drew in over eight million viewers, showcasing the beauty of Victoria and the passion for hockey in the community. The Destination International Economic Impact Report revealed that the event supported over 2,000 jobs and generated significant tax revenue, highlighting the positive impact of hosting such events.

John Wilson, chair of the Victoria Hockey Legacy Society, expressed his delight at the success of the event and emphasized the long-lasting effects it will have on the region. With millions of Canadians tuning in to watch the broadcast on Sportsnet, the exposure for Victoria was invaluable, potentially attracting more visitors in the future.

The NHL Alumni Game and gala banquet were both huge hits, with thousands of fans packing the venues to catch a glimpse of their favorite players. The event also supported a worthy cause, with proceeds going to the Courtnall Society for Mental Health, further emphasizing the positive impact of sports beyond the playing field.

Keith Wells, executive director of the Sport Tourism Commission, praised the power of sports in bringing vitality to the region and expressed excitement for future collaborations with the Victoria Hockey Legacy Society. Overall, the Scotiabank Hockey Day in Canada event was a resounding success, showcasing the best of Victoria and the community’s love for hockey.