Miami Grand Prix’s Hard Rock Beach Club: A Premier Hospitality Experience

The Miami Grand Prix has once again set the bar high when it comes to hospitality, with the Hard Rock Beach Club proving to be a standout feature of the event. Now in its third year, the club offers a luxurious experience for attendees looking to enjoy the race in style.

With tickets starting at $1,750 for access to the pool deck and increasing to $65,000 for a cabana with a $30,000 minimum food and beverage spend, the Hard Rock Beach Club is not for the faint of heart. However, for those willing to splurge, the experience is well worth it.

Guests at the club are treated to a range of amenities, including bikini-clad servers delivering bottles of tequila in classic nightclub fashion, champagne, snacks, and even a pool to cool off in. But the main drawcard of the club is the performances on the main stage, with artists like Ed Sheeran, Steve Aoki, and John Summit taking the stage during the 2024 race.

Keith Sheldon, president of entertainment and brand management at Hard Rock, explained that the decision to broadcast the performances on screens around the track was inspired by the in-game entertainment seen in the NFL and NBA. The goal was to enhance the overall race experience and create memorable moments for attendees.

As the Miami Grand Prix continues to evolve and grow, the Hard Rock Beach Club remains a must-visit destination for those looking to enjoy the race in ultimate luxury. With top-notch performances, stunning views of the track, and unparalleled hospitality, it’s no wonder the club has become a premiere mainstay of the circuit.