Samsung Ads Announces New Lineup of Premium Content and Partnerships at IAB NewFronts 2024

Samsung Ads Unveils Exciting New Lineup of Premium Content on Samsung TV Plus

NEW YORK—Samsung Ads made waves at the IAB NewFronts 2024 event with the announcement of a thrilling lineup of premium sports, music, family, and entertainment content on its popular FAST service, Samsung TV Plus. The highlight of the announcement was the introduction of live sports from major leagues such as MLB, PGA Tour, F1, and ONE Championship on Samsung TV Plus.

In a bid to enhance the viewing experience for its users, Samsung TV Plus also revealed an exclusive partnership with Warner Music, adding to its already impressive roster of nearly 500 premium national and local channels. The Warner Music content will be featured on Samsung’s newly created Music destination.

Michael Scott, vice president, head of ad sales and operations at Samsung Ads, expressed excitement about the new offerings, stating, “Our AI and data-driven advertising solutions will better help advertisers meet their objectives across the full marketing funnel. Combined with Samsung TV Plus, advertisers will have a direct connection to audiences who frequently return for quality content.”

The new content lineup includes top sports, family, and music content through various programming partnerships. Major league channels like MLB, PGA Tour, AHL, Formula 1, and ONE Championship will provide viewers with exclusive access to live games, behind-the-scenes programming, documentaries, and more.

Additionally, Samsung TV Plus will feature exclusive music playlists from Warner Music, offering a unique music experience for users. The platform also announced partnerships with Mattel to launch three new channels catering to kids and families.

Salek Brodsky, senior vice president and GM of Samsung TV Plus, emphasized the platform’s commitment to delivering top-notch entertainment for all ages. He stated, “This is not just the kind of programming that consumers love, but also the content that brands and advertisers are looking for at a scale, which only Samsung can deliver.”

In addition to the content announcements, Samsung Ads showcased new solutions for advertisers and plans to leverage AI to enhance the value of CTV advertising. The company aims to provide advertisers with innovative opportunities to connect with their target audience across CTV and mobile platforms.

With the introduction of interactive gaming experiences and a continued focus on enhancing the viewing experience, Samsung Ads is set to revolutionize the way users engage with content on Samsung TV Plus. Stay tuned for more updates on Samsung’s exciting initiatives in the world of entertainment and advertising.