Viaplay Group Secures Rights to Formula 1 in Six Markets until 2029, Extends F1 TV Pro Partnership in the Netherlands
Viaplay Group has secured the rights to broadcast Formula 1 in six markets, including the Netherlands, Sweden, Finland, Denmark, Norway, and Iceland, until the 2029 season. This long-term agreement marks a significant milestone in the partnership between Viaplay Group and Formula 1, ensuring that fans in these countries can enjoy every moment of the high-speed action live on Viaplay Group’s platforms.
With over 700 million fans worldwide, Formula 1 continues to be one of the most popular and exciting sports globally. The current season features 24 Grands Prix held at iconic circuits around the world, attracting millions of viewers each race weekend. The sport’s fanbase is diverse and growing, with a significant portion of viewers under the age of 35.
In the Netherlands and the Nordic region, Formula 1 has seen a surge in popularity, driven by local heroes like Max Verstappen, Valtteri Bottas, and Kevin Magnussen. Viaplay Group’s innovative broadcasts and exclusive content have contributed to the sport’s success in these markets.
The partnership between Viaplay Group and Formula 1 also includes access to F1 TV Pro, allowing fans to enjoy additional features such as international commentary, onboard cameras, and in-race radio communications. This collaboration aims to enhance the viewing experience for local audiences and grow both parties’ businesses.
Max Verstappen, a three-time World Drivers’ Champion, expressed his excitement about the long-term deal with Viaplay, highlighting the partnership’s commitment to delivering top-notch coverage of Formula 1. With exclusive documentaries and ambassadorial roles, Verstappen’s presence on Viaplay adds to the platform’s appeal for motorsports fans.
In addition to Formula 1, Viaplay Group offers a premium sports portfolio that includes football, ice hockey, handball, and golf. The streaming service is available on various platforms, making it accessible to a wide audience across the Nordic region and beyond.
Overall, the renewal of the Formula 1 rights deal underscores Viaplay Group’s dedication to providing compelling sports content and engaging experiences for fans in the Netherlands and the Nordic countries. As the partnership continues to evolve, viewers can look forward to even more thrilling moments on Viaplay Group’s platforms.