American Express Partners with F1 Academy for 2024 Season: Promoting Female Drivers in Motorsport

American Express Revs Up Partnership with F1 Academy for Female-Only Racing Championship

In an exciting development for motorsport fans, the multinational financial services corporation, American Express, has announced a new partnership with the Formula 1 Academy, the female-only single-seater racing championship. The collaboration will see American Express serve as the official sponsor for the 2024 season, with a focus on promoting female drivers in the world of motorsport.

The partnership will see British racer Jessica Edgar take the wheel of the #17 car, representing Amex in style with a custom-designed race suit. Additionally, Edgar’s team, Rodin Motorsport, will feature branding for local small businesses throughout the race weekends, aligning with Amex’s “Shop Small” campaign.

Susie Wolff, Managing Director of F1 Academy, expressed her gratitude for American Express’s support, highlighting the company’s commitment to empowering women in sports. Elizabeth Rutledge, Chief Marketing Officer of American Express, echoed this sentiment, emphasizing the company’s dedication to fostering equal opportunities for women both on and off the track.

American Express, a global leader in the payments space, has been expanding its reach beyond finance through strategic partnerships in the sports world. This latest collaboration with F1 Academy follows previous agreements with the Argentine Football Association and Formula 1, showcasing the company’s commitment to supporting diverse sporting initiatives.

As F1 Academy gears up for round 2 in Miami, fans can look forward to an action-packed weekend of racing from May 3 to 5. With additional partnerships with fashion brands like Tommy Hilfiger and Charlotte Tilbury, F1 Academy is solidifying its position as a premier platform for female drivers in motorsport. Stay tuned for more thrilling races and groundbreaking partnerships in the world of women’s racing.