The Commercial Dominance of Ferrari in Formula 1: A Look at the Team’s Valuation and Market Influence

Formula 1 has evolved into a multi-billion dollar industry since Liberty Media acquired the commercial rights from Bernie Ecclestone in 2017. According to a recent report by Motorsport.com, Ferrari stands tall as the most valuable team on the grid, with a staggering valuation of $3.9 billion in 2024.

Founded in 1929 by Enzo Ferrari, the team has been a constant presence in F1 since its inception in 1950. With a rich legacy and iconic status in the world of motorsport, Ferrari’s commercial success comes as no surprise. The team boasts numerous sponsors, marketable drivers, and benefits from the historical bonus in the current Concorde Agreement.

In recent years, F1 has seen a significant commercial boom in the American market under Liberty Media’s leadership. This has resulted in increased revenue from TV rights and sponsor engagements, with Ferrari leading the charge. The team recently secured a groundbreaking title sponsorship deal with Hewlett-Packard worth around $90 million, further solidifying their position in the market.

While the sport’s commercial success has soared, it has also become increasingly challenging for new entrants to break into the F1 scene. The hefty valuations of teams make it nearly impossible for newcomers to buy a team or start afresh in the sport. Despite this, Audi is set to join the grid in 2026 by acquiring the existing Sauber team and rebranding it as a works outfit.

With the sport firmly shutting the door on new teams for now, Ferrari’s dominance in the commercial landscape of F1 remains unchallenged. As the motorsport revolution continues to unfold, the iconic team continues to lead the way in the United States and beyond.