The Impact of Netflix’s Drive to Survive on Formula 1: Nico Rosberg’s Perspective and Future of the Docuseries

Netflix’s Drive to Survive has undeniably changed the game for Formula 1, and former world champion Nico Rosberg is not shy about singing its praises. In a recent interview on the Business of Sport podcast, Rosberg credited the docuseries for not only attracting new fans to the sport but also for revitalizing it during a period of stagnation.

Rosberg highlighted the show’s ability to showcase the personal side of F1, likening it to a reality TV series that has resonated with audiences worldwide. He noted that the access granted to Netflix behind the scenes has allowed fans to connect with drivers and other key figures in the sport on a more intimate level.

Despite the show’s success, Rosberg admitted that he would have had reservations about participating in Drive to Survive if it had been around during his racing days. The former driver cited his intense focus on the job and the potential distractions that filming for the series could have posed.

However, Rosberg acknowledged the immense reach and influence of Netflix, suggesting that it would have been difficult to turn down the opportunity to be featured on the show. With Drive to Survive now in its sixth season and a seventh in the works, it seems that Formula 1 and Netflix have found a winning formula that shows no signs of slowing down.

As the docuseries continues to captivate audiences and bring new eyes to the sport, it’s clear that the partnership between F1 and Netflix has been a game-changer for both parties. With Drive to Survive’s future looking bright, fans can expect more behind-the-scenes drama and excitement in the seasons to come.