F1 Academy Partners with American Express to Promote Women in Motorsport: Exciting Developments for the 2024 Season in Miami

The F1 Academy and American Express have joined forces in a groundbreaking partnership set to revolutionize the world of motorsport. With a focus on promoting women in the sport, this collaboration is poised to make a significant impact on the upcoming 2024 season.

British driver Jessica Edgar will be at the forefront of this partnership, driving the #17 car for Rodin Motorsport adorned with the iconic American Express logo. Not only will she be racing on the track, but she will also be actively involved in promoting the brand’s efforts to empower female athletes. Edgar’s custom-designed race suit sponsored by American Express will further solidify her role as a trailblazer for women in motorsport.

One of the most exciting aspects of this partnership is the support for small businesses. American Express will use Edgar’s car as a platform to showcase its Shop Small® initiative, highlighting different local businesses at each race. This unique approach not only promotes entrepreneurship but also fosters community support and engagement.

The collaboration will kick off with a bang at Round 2 of the season in Miami with “A Celebration of Women with Drive.” This event will feature a performance by Camila Cabello and shine a spotlight on women in sports and entrepreneurship. The inclusion of Miami’s own Caja Caliente, a women-led local restaurant, further underscores the partnership’s commitment to supporting women in business.

Susie Wolff, Managing Director of the F1 Academy, and Elizabeth Rutledge, Chief Marketing Officer at American Express, both expressed their excitement about this partnership and its potential to elevate women in sport and empower the next generation of female drivers. With a shared vision of promoting diversity and equality, this collaboration is set to make waves in the world of Formula 1.