Formula 1 Launches Free Streaming Channel in the United States, Targeting American Fans
Formula 1, the pinnacle of motorsport, is set to revolutionize the viewing experience for American fans with the launch of a free, ad-supported streaming television (FAST) channel called the “Formula 1 Channel”. This new channel will provide fans in the United States with a fresh way to immerse themselves in the world of racing.
The Formula 1 Channel will offer a wide range of content, including replays and highlights of F1, F2, F3, and F1 Academy races, available five days after each event. Fans can also enjoy full reruns of classic Grands Prix and feature-length racing documentaries, making it a must-watch for any racing enthusiast.
With the American F1 fanbase growing to over 42 million strong, the launch of the FAST channel strategically targets this audience. Formula 1 aims to use the channel as a gateway for new fans to discover the sport and all its excitement. The channel will complement existing broadcast offerings, with live races airing on ESPN and in-depth content available through the F1 TV subscription service.
The Formula 1 Channel is set to debut just before the highly anticipated Miami Grand Prix on May 5 and will be operated by partner C15 Studio, distributed to leading services such as Samsung TV Plus, Amazon Freevee, and Pluto TV.
Ian Holmes, Director of Media Rights and Content Creation at Formula 1, expressed his excitement about the launch, stating that the channel is designed to enhance the content experience for fans and serve as an entry point for new enthusiasts. This move aligns with Formula 1’s recent strategic efforts to expand its global reach and cultivate a wider and more diverse fanbase.
As the 2024 season heats up, reigning champion Max Verstappen leads the driver standings, with Oracle Red Bull Racing Honda RBPT leading the constructor standings. With the Formula 1 Channel set to provide fans with 24/7 access to thrilling racing content, the future looks bright for American F1 enthusiasts.